It’s safe to say that the past year has led everyone to be somewhat isolated. Working from home and the absence of traditional company bonding exercises like team planning sessions or even just meals in the office cafeteria have made employees feel disconnected. Likewise, the absence of sales calls, product launches and other face-to-face events have contributed to companies feeling out of touch with their customers.
More and more, companies are finding that gifting can be a great way to reconnect with their team and clients. Reaching out with a gift reminds people that they’re not forgotten just because they happen to be out of sight. The essence of gifting is really to show recognition, and the feeling of appreciation that you create with customers and employees will stay with them beyond the moment the gift is received. They will remember it when they’re canvassing for vendors, or when a contract is up for renewal or maybe even when they are evaluating other job offers. Furthermore, recipients will probably send a message of thanks, opening lines of communication and naturally increasing engagement.
For corporate gifting to be done correctly, the recipient should always be top of mind. No matter how high or low the cost, a gift that’s well-suited to the receiver will always be welcome. So before sending out that package, spend a minute to think about whether it’s something the receiver will enjoy. Does your client have any allergies or dietary restrictions that might prevent them from consuming that food-filled gift basket? Will that mobile accessory be compatible with their favorite device? There is nothing more delightful than receiving a gift that you feel has been tailored to you.
To help source your year-round gifting needs, visit the Corporate Giveaways Online Buyers’ Show from August 1 to 31, 2021. View product photos, download brochures and contact participating suppliers through chat and email, all for free.
Register and log in at www.corporategiveawaysbuyershow.com